Selling a development through agencies

Agencies and agents are one of the main ways a development reaches buyers. They also create the most common problem: every salesperson explains the project with different material, and the developer cannot see what is happening.

Three problems that repeat

• Different material. Old brochures, old prices, units that are already sold.
• No visibility. You do not know who sent what to which client, or in what stage each client is.
• Clients walk away with the agent. Conversations and documents live on personal phones.

One source of truth per development

The fix is organizational before it is technical: one current brochure, one current price list and one availability list per development, and every agency works from those. When something changes, it changes in one place.

A practical way to run the channel

1. Publish one page per development with units and availability that your agencies can send to their clients.
2. Standardize the quote: price, payment plan and costs in one document with the same format for everyone.
3. Define the stages of a sale (inquiry, reservation, documents, trust and notary, closing) and ask each agency to report by stage.
4. Collect client documents in one place, including the know-your-client file, and review what is missing.
5. Measure which agencies bring qualified buyers, not only how many contacts.

What we are building

This is the app described on the agencies page: brochures from your listings sent to clients, quotes, the sales process, client documents and visibility into what each agent does. It is in development and planned for early 2027; the page has a launch list if you want to be told when it opens.